Monday, February 9, 2015

Growing Up Female & Social - Part II: What Teens Wish We Understood



Our parents had it so easy…a letter was theirs to be sneakily read, a phone call, to be eavesdropped.  But we live in a world of pinging secret text messages. Codes, acronyms and apps never to be translated – or even known.  It’s another shift.  A new vocabulary with apps that are missing vowels (tumblr), and acronyms that are meant to leave us out of the story (PIR: Parent in Room).

Where is Benedict Cumberbatch (a.k.a. Sherlock, Alan Turing) when you need him?

Welcome to the new reality.  But what feels like a tidal shift to us, is just a new software update for our teens.

When I bring up teens and social media with my friends, we share the eye roll; the heavy sign; the shaking of the head.  And, inevitably, one of us gives voice to the old lament – the refrain of generations past, “What’s to become of kids today?”

In this, “Growing Up Female and Social - Part II,” I reveal my Digital Daughter Ambassadors answers to what they think we don’t get about social media and what they would like us to know.  

Friday, January 16, 2015

Growing Up Female and Social – Survey Says…

Digital Daughters
It’s 2015, and our kids are 'gramming, texting, Snapchatting, tweeting and streaming.   

The distracting noise level on social channels is amplifying while the length of thoughtful prose is diminishing.  

Don’t despair…

Social media and its octopus-like tentacles that reach out and poke our kids – cajoling them to “like,” “follow” and “post” – are intimidating, and worrying, especially when new apps crop up like weeds.  But when I looked to my Digital Daughter Ambassadors (DDAs) – tweens, teens and young women from around the country – to get insight into how they were managing with the proliferation of ways to communicate (text, Facebook, Twitter, Instagram, Snapchat, Google+, Tumblr – and face-to-face), I found a lot of wisdom.

My very unscientific questionnaire of  “Growing Up Female and Social” is just an ear to the ground.  But I am already hearing echoes, and they offer important insights on what a diverse group of girls, my DDAs who hail from New York to Pennsylvania, Maryland to Minnesota, California to London, England - really think about social media, how they use it, and why they love it so much.

Here are some initial insights from the questionnaire, showing our girls to be wise to both the downfalls and upshots of social media. 

Sunday, December 28, 2014

Top 10 Female Role Models AND Communicators of 2014


As the year wraps up, we are rich with pop-culture rankings including Vanity Fair’s 10 Sexiest Captain Hooks, Paste Magazine’s The 15 Best Monkeys and an annual favorite the Top 10 Worst Celebrity Role Models, which includes the likes of Rhianna, Miley Cyrus, and the Kardashians and their trend-setting ability to put appearance, money, promiscuity, and ego above substance, smarts, charity and accomplishment.

Turns out, these same celebrity role models have a powerful impact on the way young girls and women speak; the way we present ourselves to the world.  And, as has been my 2014 mantra, we need to empower girls and women to find their own authentic voice; to…like, umm, you know…. stop hedging, using fillers, and speak with confidence and conviction.

So, for this 2014 wrap up, I thought it was time to offer our girls a “best of” with 10 impressive female role models who also happen to be articulate, clever and inspiring.   

I want to grow up to be just like all of them.

1). Tina Fey


“If you retain nothing else, always remember the most important rule of beauty which is: who cares?

Comedian, actress, writer, producer and dedicated mom Tina Fey was not only the third female winner of the Mark Twain award in 2010, but also the youngest ever.  In her 2011 bestseller “Bossy Pants,” she nails it with her, “A Mother’s Prayer for her Child,” offering hilarious and well-heeled wisdom on raising a daughter.  She is a formidable presenter, and will again be with her sidekick Amy Poehler (another of my picks) leading the ceremony at this year’s Golden Globes.   

Friday, December 19, 2014

Insta-Fame or Insta-Shame: The Instagram Game

* This story was contributed by Amanda H. Cronin, my own Digital Daughter.


Illustration by Koosje Koene

A few days ago, I was scrolling through my camera roll when I came upon a photo that I had taken about a year ago. I was supposed to be doing my homework, but it was #throwbackthursday so I simply needed to post something. Seven minutes had passed and I was still cropping, brightening, and saturating the image to look vivid and professional. By the time I hit the “share” button (after spending a minute or so coming up with a clever caption and location), I had spent fifteen minutes posting a picture on Instagram. And I was proud of it.

Do you have an Instagram account? Odds are, yes  and you are one of the 75 million people that use the app daily. According to recent stories from CBS News, techcrunch.com, and TIME Magazine, Instagram is the most popular form of social media and is gaining popularity every day. There are myriad reasons for its wild success, but there’s one clear frontrunner: the connection users feel to others. 

Friday, December 5, 2014

Posting “Like a Girl” – P.L.E.A.S.Z. Think Twice


Run like a girl.  Talk like a girl.  Throw like a girl.  Post like a girl?

The pro-female advertising movement that has been attempting to empower us with ads like Pantene’s “Don’t Be Sorry, Be Strong and Shine,” Always’ “Run Like a Girl Campaign,” and Goldieblox's “You are Beauty, and Beauty is Perfection,” got me thinking…(as did CNN Digital’s Kelly Wallace great piece on girl empowerment ads in which I was happily quoted.)

How do our gender roles play out when we ourselves control the medium – or the app as it may be?  Is there any real stereotype to what girls tend to post on their social channels?   And with that, what would it mean to “post like a girl”?  

It seems that girls are biologically wired for social media.  We are more expressive (just look at our frequent use of emoji’s J  ) and willing to share and reveal more about our personal lives.  But with our Instagram and Facebook addictions, are we posting images that portray us being less than empowered, or just too self-involved?  (Note to self… maybe I shouldn’t I have posted that pic of me snuggling with my new puppy?) 


Just as I was mulling this over, Natashe Hinde of the Huffington Post wrote a story exploring what guys think we pose like on Instagram. Natashe was inspired by a social experiment conducted by Witty + Pretty's Ashley Hesseltine where she asked guys to replicate girls’ most common Instagram poses.  The results: “The I’ve Just had a Pedi,” "Fashion Blogger” (#fblogger), "The #OOTD (outfit of the day), "The Gym Selfie," and "The 'Girls' Night Out' Shot.”  The guys do look ridiculous.  But, I guess that is the point.


Wednesday, November 12, 2014

The “100 Club” – More “Likes” Equals More Popularity Points



Your daughter comes home from school declaring that she wants to be part of the “100 Club.”  You are thrilled as you think she is talking about her academic aspirations, but after further discussion you discover that she is instead anxious about her popularity on Facebook/Instagram, and desperate to ALWAYS get at least 100 “likes” on her posts.  You...

a) Admire her goal at achieving popularity on social networks.
b) Decide that you too would like to be part of the “100 club” and ask if there are adult members?
c) Sit her down and talk to her about the fleeting, meaninglessness of popularity in general, and on Facebook/Instagram in particular.
d) Get rid of her Facebook/Instagram accounts.

Another conundrum faced by our digital daughters.  

As girls enter their tweens and teens, friends become the end-all, be-all of social life.  And, when you put smartphones - and the social networking channels that ride on their backs – in the mix, you enable a powerful, sometimes insidious, level of social phenomena.  Yes, social networks are great when they facilitate new connections, a sense of community and empowerment, but the angst that can ensue when it comes to a post with a mortifying lack of “likes” and that awful feeling of being left out, can turn a girl inside out.

Friday, October 24, 2014

How Do You Raise a Digital Daughter?

Photo Credit: Babycakes Romero
Here’s a multiple-choice question:

You throw a birthday party for your nine-year-old daughter, with a magician and a balloon-animal twister.  All the girls show up, but all they want to do is text and play on their cell phones.  You…

a. Are relieved that you wont have to entertain a bunch of noisy kids.
b.  Are appalled!  Who buys their nine-year-old a cell phone?
c. Get creative and have them play “hot potato” with their cell phones.
d.  Take away their cell phones and force them to be social and have fun.  This is a birthday party, right?   


A few years ago, I found the pervasiveness of young kids toting cell phones to be both surprising and alarming.  So much so, that I included this question in my Cosmo-like unscientific quiz on parenting and living in the suburbs and titled it “Conundrums in Absurdia.”  

Fast-forward a few years to when my daughter was 11. She was invited to a Halloween party that promised a toilet-paper-wrapped mummy contest, and pin-the-wings on the bat.  Instead, the 30 some-odd party girls divided up into cliques and collected in corners around the house gazing intently at their slide-texting cell phones.   My cell-phone-less daughter came home sad and bewildered…so much for Halloween and so much for parental party involvement.

Waiting until she was 13 to buy her a cell phone was a decision my husband and I thought reasonable. But she soon found herself left out of private jokes, spontaneous ice skating at the local rink and the latest on who was “dating” whom.  She was left out and we were to blame. Or maybe we were to thank?

Social pressure, particularly for a tween/teenager, is difficult and tricky.  Although my husband and I did not want to cave to the mounting pressure, we ultimately agreed to look into a “starter” cell phone. But, was there a cell phone version of training wheels?  We shopped around and found a basic text-enable phone with a wireless plan that offered “parental limits,” allowing the input of your child’s top 10 contacts – mom, dad, grandparents, siblings – and a even room for a few “besties.”  That Chanukah we surprised our daughter with her very own cell phone. Her reaction was to let out a joyful scream, fall off the sofa, and then onto the floor in ecstasy.

Today, my daughter is 15, and like her peers she sports a $500 iPhone.  The iPhone is her constant companion, her umbilical cord, feeding her the necessary socialization to survive in our always on, short-take, selfie-loving society.  

How do you raise a digital daughter?

It's a new conundrum we are all facing together.  Unlike boys, girls are so much more socially aware of outside influences.  Girls tend to be more social, more connected and they care more about fitting in. That’s why they read teen and fashion magazines and blogs. That’s why their smartphones never leave their sides. And that’s why they text-constantly, are obsessed with Instagram and Facebook “likes,” take hundreds of photos, and have group chats with their friends – a.k.a. online cliques.

But, like all obsessions, it needs to be kept in check.  According to Larry Rosen, professor and international expert in the Psychology of Technology,  “…by choosing to not miss out on their virtual social world they are missing out on their real social world right in front of their face.”

The rise of social media makes me sentimental for the good old days of being yelled at by our parents to get off our always-tangled corded telephone.  Remember The Brady Bunch episode when a huge phone bill prompts Mike to have a pay telephone installed to teach the kids a lesson in financial responsibility?  What do they say?  The more things change, the more they stay the same?  

Award-winning media theorist, author, documentarian, correspondent for PBS Frontline’s “Generation Like” and coiner of the terms, “digital native” and “screenagers” Douglas Rushkoff’s latest book, “PresentShock, When Everything Happens Now,” opens with the following scene:

“She’s at a bar on Manhattan’s Upper East Side, but she seems oblivious to the boys and the music.   Instead of engaging with those around her, she’s scrolling through text messages on her phone, from friends at other parties across town. She needs to know if the event she is at is the event to be at, or whether something better is happening at that very moment, somewhere else.”

This is FOMO (Fear of Missing Out) at its best – and worst.   And increasingly, we are all guilty.  Rushkoff calls this the new “now.” We all need to step back and help each other and our daughters wisely navigate through this new reality.  Our daughters may be digital natives, but they still need our guidance and our perspective.

As a 25-plus-year communications professional, I have thrilled at riding the crashing waves of Internet culture.  I have been fortunate to be part of seminal technology milestones that have impacted consumers and how we communicate: AT&T’s launch of the first video phone, IBM’s launch of the Internet, Sierra Online’s launch of an online gaming network, id Software’s QUAKE, the multi-player gaming phenomenon and House Party’s experience-driven social networking platform. But it wasn’t until I had my own kids that I recognized the profound changes these new technologies are having on our digital natives. 

Kids today are growing up EVEN FASTER - at Internet speed and nobody gave us a guidebook.   

There is no doubt that our new communications tools and the social media channels that ride on their backs are influencing the way we all socialize and communicate – girls and boys alike.   But for our girls, our daughters who are growing up in a still male-dominated society, and who are often more harshly judged, it is even more profound and impactful.

We need to empower our girls to find their own authentic voice and not rely on trendy Internet slang (LOL!) or emojis J to make their feelings known; to pick up their bowed heads from that hypnotic screen and be comfortable in their own skins; to learn how to speak articulately and with confidence; to stop posing like their favorite celebrity icon; to look a person in the eye; to shake a hand and make a physical connection.  

Mostly, we need to teach them to be present in the new “now” and enjoy each precious moment.  

As for the answer to the upfront multiple-choice question, I would go with d.